Market Analyst

LC Drives
Job Description
 
Position:  Market Analyst
Part of the Marketing and Sales team, the Market Analyst will provide research, programmatic, and analytical support to the organization.  The successful candidate will be comfortable conducting primary and secondary market research related to the motor and generator (machines) market.  Additionally, the Market Analyst will monitor and participate in the performance of the company’s various marketing programs.   
Responsibilities Include:
  • Monitor and forecast machines industry trends and develop future state scenarios
  • Responsible for tracking, reporting, and analyzing the effectiveness of marketing programs and strategies
  • Gather relevant data on consumers, competitors, pricing, and market conditions
  • Interpret data collected and organize the information into statistical tables, graphs and written reports while establishing relevant metrics
  • Assist in the execution of marketing projects and promotions
  • Develop, implement, and maintain the sales and marketing dashboard
  • Conduct competitive analysis; develop and maintain competitive landscape
Experience / Skills
  • Bachelor of Science in Marketing, Business, Data Analytics or related field
  • Market research, forecasting, analytics, modeling
  • Must be comfortable directly interacting with customers and industry analysts
  • 3+ years of related work experience, or a combination of additional education and work experience
  • Must be willing to travel
Contact Information